The First And Arguably Most Important Step In Marketing Your Business
I’ll be direct here. Nothing, and dare i repeat, nothing even comes close to this singular tip when it comes to marketing your business. It’s called USP. Or Unique Selling Proposition. In today’s ultra cluttered and competitive business environment, you need a ultra focused, a truly great marketing message that differentiates YOU from…
Local Graduates unaware of their personal branding shortcomings?
About 2 months back, my mentor and I set up a social media group, called Graduates Career and Employability Club (GCEC) The link can be found here http://www.facebook.com/group.php?v=wall&ref=ts&gid=319450084169#!/group.php?v=info&ref=ts&gid=319450084169 Recruitment was smooth, and we managed to get 400+ signups in less than 5 days. Thanks to Mr Indra from SDG Asia, a business consulting firm, we…
How to cash in on your talent or passion (And retaining sanity doing it)
One of my BEST friends, Sam, recently entered his 3rd bodybuilding competition, and won the 2nd top spot locally, in the Overall Men’s Category( which is the toughest category, by the way) He is always complaining of the need for more cash for his bodybuilding lifestyle, and is going back to school in June,…
Do you have entrepreneurial Attention-deficit/hyperactivity disorder? (ADHD)
ADHD Brain Scan Can’t decide what business to concentrate on? Back in the good ol’ days, if you consistently failed to finish your work at school, you’d be labeled as “lazy” or “defiant” Recently, science has unearthed a scientific explanation for certain cases of “lazy” sufferers. It is call ADHD. Don’t ask me what that…
Butt Cramp Syndrome
Love handing out business cards? Every one of us are guilty of this at one point of time or another, especially if you are self-employed and see your business card as a promotional tool. Countless books on “networking” and “how to raid a room for potential clients” have given the advice to subscribe to law…
How I outsourced 80% of my business while retaining the bulk of the profits (Case Study 1)
This post is for the Case-Study freaks among you. Whenever I make any claims, there will always be a ready group of individuals who will want to know, “Have you actually done it yourself?” and “Are there any case-studies to prove what you have just said?” I’m running a sports coaching company which caters to…
Don’t tread water if you want your business to thrive
Treading water is only good if you are awaiting rescue The only reason why I can foresee someone preferring to stay put in the water instead of forward is Taking a leisurely dip Boat sank, land is miles away, and awaiting help from passing boats In business, treading water is akin to doing support…
Don’t we all hate working for others? Here’s how you can create a job for yourself
The main aim of this Academy- To educate and share my experiences as an entrepreneur, author, personal branding advocate and a staunch proponent of leveraging; through the use of outsourcing and freelancers. My primary typical topics would revolve around a)how to create entrepreneurhip opportunities b)How to establish credibility and personal branding c)how to outsource…