Which is riskier- Getting a job or getting into business? You’d be surprised!
The number ONE reason cited by most people unwilling to take the plunge into self-employment is this- “Doing your own business is risky” Well, so is swimming in your backyard pool, if you jumped in without learning how to swim first! Employment comes in a package. …
Can You Really Conduct Market Research On a Shoestring Budget?
Many small business owners and emerging business leaders do not prioritise market research amidst their business activities; after all, in the grander scheme of things, where overheads have to be paid and customers have to be won over, why bother with market research? Wait.. what is Market Research? Market research is the process of gathering…
How to Conduct Free Market Research for Your Business
‘I skate to where the puck is going to be, not where it has been.’ – Steve Jobs on market research In my former life as a market researcher, I’ll be the first to admit: I don’t believe that small companies should adopt the same approach to market research as big companies. After all, who…
Should you use Groupon or other daily deal sites to promote your business?
A couple of weeks ago, I had a chat with a group of small business owners at an informal sharing session from various industries: F&B, Fashion, Tourism, Beauty and Fitness. As the conversation flitted from the various ‘pain points’ that each business owner had, to business related strategy such as marketing.. and suddenly, someone…
How to Close More Sales Easily
Closing Sales The Easy Way There’s a fairly easy way to help boost your sales quickly… “Hit them where it hurts!” What do I mean by that? Well, you need to demonstrate to your potential customer where they are making losses, and show them how you are able to help! So by hitting them…
How to Stimulate Repeat Sales From The Same Bunch of Customers….
How To Make Sure New Customers Keep Coming Back For More! Just a few days ago I got a soothing massage from a local establishment which I’d never used before. It was one of the best massages I’ve had for a long, long time, I could tell they really knew what they were doing.…
Why You Should Avoid Partnerships In Start-up Businesses As Far As Possible
Having conducted seminars in Singapore and Kuala Lumpur, I have been approached by numerous clients, with uniquely different problems. The one problem which time and again pops up in our conversations, seemed, at first glance, harmless enough. These clients claimed that they did not see eye to eye with their business partners, either in terms…
Word of Mouth Marketing- Should it Be Left To Chance?
Word-of-Mouth Magic If you ask a group of small business owners what their best way of obtaining business is the response will probably be unanimous. They’re going to tell you “word-of-mouth marketing!” But how do you create word-of-mouth? You can’t just click your…
How to Lower Your Business’ Internet Marketing Costs
If you read my previous post on How to Use Adwords To Improve Your Business Profits and Sales, you will like this post because this teaches you how to lower your Adwords advertising costs. Google Adwords: 10 Tips To Lower Costs And Boost Sales Many people use AdWords but often don’t see a worthwhile…
How to Give, Give, Give to Potential Customers Before Expecting Anything In Return (Special Strategy)
Products For Prospects: The Basics In a workshop I conducted recently with Phil Briggs (Myers Media Consulting UK), we shared a strategy called “Products for Prospects” A lead capture strategy, known as Product For Prospects, is a simple method of persuading a prospect to swap their contact information or even a low amount…